I will soon travel to Estonia and it seems I will have to brace myself for a massive amount of bad taste, if not anti-Semitism.
First, an Estonian gas company put this photo of the Auschwitz concentration camp on their website:
Then, in a response to the gas ad, the Estonian weekly Eesti Ekspress printed this fake ad with a photo of concentration camp inmates in its humour pages:
Of course I don’t want to judge all of Estonia based on the behaviour of one gas company and one newspaper, but if companies believe that alluding to the Holocaust will increase the sale of its products and if a newspaper believes that its readers will find it funny to see victims of the Holocaust being ridiculed, then something may be wrong. I will soon find out.