A few friends of mine in California calling themselves “Facebook“ asked me if I want to buy 421 million of their shares at 38 $ a pop. I did a quick calculation and noticed that I don’t have enough money. Because of this, they are now having a yard sale which they call “IPO” for some inexplicable reason.
It may not be nice of me to tell you this behind my friends’ back, but I warn you: Don’t buy Facebook shares! They are a bad investment.
- The shares that are being sold aren’t real shares. Mark, the big honcho in the gang, will still retain 57% of voting rights after the IPO even though he will only hold 22% of the shares. In effect, you would give away money without having any control over what happens with it.
- Facebook doesn’t produce or sell anything that people need. Who needs a website where friends tell me what they had for breakfast? Or try to show off photos of their ugly babies? Nobody needs that.
- “But,” I hear you say “Facebook has 900 million users. That shows how popular they are.” Sure. But these users don’t pay anything. It’s like these free newspapers you get in the Metro or like porn websites: you use them because they are free, but you would never pay for it.
- What is more: Facebook will never be able to charge its users. Unlike quality publications like the New York Times or this blog who can switch from a free provision of services to a paywall model, nobody will pay for Facebook because it’s not unique. If Facebook would start charging users, most of them would go away immediately. And I bet that within a week at most, somebody else will have set up a site where you can upload photos and status messages. It’s not a hard thing to copy really.
- The only way Facebook actually earns revenue is advertising (apart from the illegal selling of all your personal data, that is). But one day, companies are going to find out that advertising doesn’t work, especially not online where I can install an ad-blocker and I won’t ever be exposed to advertising again. I recently did so, it took a minute, it was free and it works. I am now using my Facebook without seeing any ads. Nobody makes any money off me.
- The reliance on advertising revenue also means that the only way to increase revenue is to put up more ads. Doing this would annoy users and drive them away.
- Online hypes come fast, but they also die fast. I remember when a few years ago everybody was hyped up about “Second Life”. I never got around to having a look at it, and by now I think it is dead.
- Ask Rupert Murdoch about his investment in MySpace or the people who bought shares in GroupOn.
- Early investors are selling in this IPO. Nearly 60% of the shares hitting the market today are being sold by insiders. If these people who know all the numbers and the strategy would think that the share price would develop upwards, they wouldn’t sell now but remain invested for another 6 or 12 months at least.
- Facebook already has lots of legal problems, mainly stemming from its constant violation of data protection rights. Lawyers are even more eager to take on a publicly traded company, because lawsuits tend to have a negative effect on the share price which creates an extra incentive on Facebook’s behalf to settle and pay out lots of money to lawyers (and maybe a bit to their clients as well).
















